With the news that US hotels are expecting to be able to charge higher rates this fall for their accommodation when compared with the rates they offered last year, a new survey has found that the industry is feeling optimistic about the coming months.
The survey, which was conducted by TripAdvisor, detailed how only 16% of hoteliers in America believed that they would have to lower their rates as the summer ended and placed the US as the fourth most confident nation when it came to the outlook of hoteliers.
The survey, which received responses from more than 25,000 hoteliers around the world (5,000 of those from the US), revealed that 30% of those who took part stated that the past six months had been very profitable, which is a rise of 3% when compared to the last survey conducted in December 2011.
The US was shown to have fared better when compared to other nations, with only 21% in Canada feeling they had improved. The US was shown to rank 13th when it comes to using social media to engage customers, while Malaysia was perhaps the surprise leader in this area. 70% of hotels in the US are reported to use social media to engage with potential guests, but only 30% of those mention their hotel or property at least once a day.
All of this points to the economic recovery that is believed to be taking hold across the country, strengthening the tourism industry.